2024
Lofted Spirits has a storied history in the legacy of Kentucky spirits. Boasting brands like Green River and Bardstown Bourbon, they are charting their path as a premiere parent organization for accessible, quality bourbons. With their spirit of tradition, their ambitions are set on expanding their reach, and introducting their quality products to a broader audience.
The outcome is an alignment of product with overarching brand strategy.
With the announcement of Lofted Spirits as the official umbrella for their quality spirits, they needed a central hub that housed their brands but also unified the multiple brand experiences.
Baring in mind Lofted Spirits' intent to scale their product offerings, our strategy was to create a streamlined visual system for their website and brand refresh. The outcome is an alignment of their products with their overarching brand strategy — communicating that tradition and innovation in process come together to provide quality, everlasting products.
