Replenish is a creative studio and startup. Their work is focused on delivering high quality photography, creative direction, and design for elevated products. With their clientele ranging from small artisan businesses to soccer teams, Replenish's brand identity had to deliver a confident, cutting edge sensibility. The branding had to feel modern and stylish, yet trustworthy and agile.  

In response to Replenish's planned output, I collaborated with them to come up with a strategy and design an identity system that could work in a variety of formats - from print to digital. The solution is centered around a variable type system that can be reformatted to create expressive advertisements, videos, and campaigns.