I help empower businesses
to discover and activate
their brand.

I am a Brand Designer. I currently work with Hawthorn Innovations in Louisville, KY.

2023
Packaging Design
Creative Direction
Stepping outside of the historic bourbon circle, and collaborating with the local brewery Goodwood, Ashbourne Farms have spanned into using their farm-grown wheat to create an expertly crafted wheat ale.  
2024
Website Design
Brand Identity Refresh
With the announcement of Lofted Spirits as the official umbrella for their quality spirits, they needed a central hub that housed their brands but also unified the multiple brand experiences.
2022
Book Cover Design
One Quarter is a book of photography. It's one that's dedicated to the mundane - the slow moments that cumulatively make up the quiet liminality of one's life.
2023
Brand Launch
Brand Guidelines
Packaging
Wayfinding
Haymarket celebrates the finest of Kentucky. They offer a unique variety of fresh produce and farm-raised meats from Ashbourne Farms, as well as some of the best foods from around the country.
2023
Brand Identity
Brand Guidelines
Web Design
Logo Design
Navigating the world of health insurance can be daunting. This can be especially true for gig economy workers, essential workers, and those who are losing Medicaid coverage. Kyndly is on a mission to simplify the process and lower the cost of health benefits for everyone.
2022
Brand Identity
Brand Guidelines
Logo Design
Strategy
Replenish is a creative studio and startup. Their work is focused on delivering high quality photography, creative direction, and design for elevated products.

Trager Family Foundation

2022
Brand Identity
Logo Design
Brand Guidelines
The Trager Family Foundation's work is deep and broad. It spans from startups to charities and environmental investments.

We Thought of Love

2022
Creative Direction
Packaging
Photography
Making a playlist is easy. Making a mixtape is a labor of love. ​You sweat over every song. And not just the song but the order. You have to get someone’s attention from the first note and keep it across musicians and genres. You find a blank tape and decide what to put on the cover. And, you hope it creates a cumulative message.
I believe that by better understanding
the cultures, institutions, and
influences that drive our decisions,
we can design a better future.

I specialize in brand identity and brand launch. Using a methodical approach to market and design research, I help empower businesses to discover and activate their brand.

Let's Have a Conversation.